EDFL Grand Final Campaigns (2024, 2025)

The campaign successfully redefined how the league presents its premier talent. Our culminating Premier Men’s and Women’s Grand Final promotional videos ultimately won the 2025 AFL Victoria Media Award for Outstanding Use of TV or Online Video, cementing a two-year creative partnership that has fundamentally changed the EDFL’s visual identity.

2025 Men’s Premier Grand Final Promo

2025 Women’s Premier Grand Final Promo

2025 Grand Final Recap

Strathmore v Keilor Recap

2024 EDFL Grand Finals Campaign

The EDFL was looking to modernize its visual output for the 2024 Grand Finals. The objective was to create a media campaign that felt engaging and elevated, moving away from standard play-by-play highlight reels to tell the deeper story of the teams, the athletes, and their communities.

2024 EDFL Grand Finals Promo

Grand Finals Recap (Keilor FC v Pascoe Vale)

Finals Recap (Strathmore v Keilor FC)

Finals Recap (Pascoe Vale v Keilor FC)